Pornhub Stars Want to Teach You How to Make Dinner

But Fox is also a miner—the term for someone who plays Minecraft—and in September, she posted a video of herself playing the game fully clothed. In less than a month, it has surpassed 1 million views on the site.

It’s the kind of content Pornhub is betting its future on. Starting this month, the adult entertainment site is inviting performers to earn new viewers from gaming, cooking, podcasting—or basically anything that doesn’t involve sex.

Ever wanted to learn what “physics-informed neural networks” are from Zara Dar, or what Jenna Starr likes to cook for dinner? (Steak and potatoes, by the way.) According to insights from the company, interest in safe-for-work content is blowing up on the platform.