Macmillan Staff Say the Publisher Threw a Party for a Workplace AI Assistant That Was Later Killed

NOA was an acronym for No Ordinary Assistant, which many of Macmillan’s human assistants found “offensive,” multiple employees tell WIRED. In an email to staff, NOA was introduced as an AI chatbot developed by the German software company Chaptr, which is “backed” by Holtzbrinck, Macmillan’s parent company.

The email also assured employees NOA was “a safe environment where you can input proprietary information without the risk of sharing that data with any third party.” Ostensibly, this means NOA was a closed-loop enterprise tool that did not retain or share data for model training.

Macmillan staffers say they were warned during training sessions that NOA could hallucinate and would always need to be fact-checked by humans.