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No great shakes: the quest for palatable high-protein drinks

No great shakes: the quest for palatable high-protein drinks
When it comes to protein drinks, ‘I can’t shake the feeling that these companies are feeding people’s sweet tooth under the guise of doing good’. Photograph: VioletaStoimenova/Getty Images

High-protein, alcohol-free beer? The end times are here. But surely some of these ubiquitous protein drinks are drinkable … aren’t they?

As someone who is not unlikely to be tasting wine at 10am on a Tuesday, I am clearly not best placed to offer health advice. But, for the purposes of this column, I can tell you that every day most adults need 0.75g protein for every kilogram of body weight. This is achievable through a wholefood diet (nuts, pulses, eggs), although some people, namely athletes, supplement that with protein powders to support really quite profound levels of exertion.

In case it has escaped your notice, protein is a big deal right now, and products reformulated with added protein are popping up all over the place; it’s a phenomenon linked…

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