Reddit is adding more ads

Reddit is testing ads on another area of its platform: search. With this update, ads will appear within your search results “based on a range of factors, including contextual relevance to a search query,” according to Reddit.

That means searching for “espresso station” could present you with ads for espresso, machines, beans, or mugs, while a search for a “home office setup” may yield ads for monitors, desks, or office chairs. Reddit currently shows ads across its feeds in a variety of formats, including images, videos, sponsored posts, and AMAs. It also shows ads within threads.

[Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/11/reddit-search-ads.webp?quality=90&strip=all]

Reddit has announced a number of changes to its platform over the past several weeks, including new Following and For You feeds and limiting who can access “Old Reddit.”