OpenAI says ChatGPT is catching up to Google in search

The news comes amid an ongoing search engine shake-up, as Google continues to reduce conventional referrals to third-party sites and invests heavily in AI tools — not just AI Overview but also additional generative AI capabilities, including personalized search results with visualizations and charts. But as search queries increasingly route through OpenAI and other AI labs’ services, other companies are investing in the same types of AI-focused search experience, even if they call it something else: for OpenAI, it’s “Intelligent UI,” or creating a visual and interactive interface within a chatbot response. “That’s where the future of this technology goes. You’re talking to a canvas,” Fry said.