Our business ads were taken down for saying 'pregnancy' on Instagram

When Irene Breen got a notification in January 2025 that Instagram was removing adverts for her company's pregnancy pillows, she was confused. What was so offensive about a pillow?

She was later told on a call with Meta that the problem was the word "pregnancy".

"We had to scrub the word from our entire website… from the product name," Breen said. "We had to remove all our URLs which had pregnancy in them and rename them all."

The restrictions were eventually lifted but, she said, it took 10 months of conversations with Instagram's parent company Meta - by which time her business had suffered a significant financial hit.