There’s no slowing down media’s pivot-to-video 2.0

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Just as publishers are starting to crack the vertical video code, social media platforms are looking ahead to a new format.

How it started

Almost exactly a decade ago, the media industry was in the middle of a video revolution — or so it thought. In the mid-2010s, publications poured money into burgeoning social media video efforts, chasing the promise of reaching larger audiences and opening new lines of revenue.