The hottest product in Britain this year? A 2kg bag of ice

As the UK endured record-breaking temperatures this summer, nothing grew in popularity on Deliveroo like sacks of sweet relief from the supermarket Iceland

Name: Iceland’s 2kg bag of ice.

Age: The first patents for commercial mechanical production date to the 1850s.

Appearance: Clear, cold.

Just normal ice, then. Ice in its most desirable form.

Cubes, you mean. A bag containing 2kg of ice cubes, as sold by the British supermarket Iceland.

What’s so desirable about that? “These ice cubes are better than anyone else’s and are great value for money,” according to a five-star review on Iceland’s website from Trevor P.