Snowball fight: Cadbury owner in trademark row over festive chocolate treat

Mini Snow Balls’ maker Mondelēz is demanding vegan brand Moo Free remove its White Choccy Snowballs from shelves

The owner of Cadbury and Toblerone has demanded that a small vegan chocolate brand remove its products from shelves in a trademark dispute over the use of the word snowball.

Mondelēz International has written a legal letter to Moo Free accusing it of trademark infringement by selling its White Choccy Snowballs – gluten-free biscuit-flavoured rice balls covered in dairy-free white chocolate.

Cadbury Snowballs first launched in the UK in 1966, and have been sold in their current form as packs of Mini Snow Balls since 2023. The brand registered use of the word Snowball and Snowballs for use in chocolate confectionery as a trademark in 2001.