Skepta: 'I'm what it looks like if you give an immigrant child a chance'

And while Skepta's been focused on the message, he has also been deliberate about how he's delivering it.

"It took six years to make this because it's important to make sure we're not tone deaf," he says.

He learned the value of that when, in 2024, he had to take down artwork for his single Gas Me Up (Diligent), following allegations that it referenced the Holocaust.

The image showed a group of men with shaved heads, one featuring a tattoo reading "Gas Me Up".

It had been a reference to skinhead culture, but Skepta acknowledged how without that context people could find it offensive and promised to be more mindful going forward.