Rocco’s Black Friday Sale: Smart Fridges Hit Their Lowest Prices of 2026

Today also marks the rerelease of the Classic's Icy Blue and Royal Blue, two rarely seen colors that Rocco says are not coming back after this year.

The Essential was just released in August and just began shipping in September; I'm currently testing it now. It's only been about a week and a half, but early impressions are positive. It has the same smart sight system as the Classic, but the biggest difference is obviously the look. Vintage-inspired fluted glass and rounded edges are out; sleek minimalism is in. The tinted dark glass door takes up the entire front, with a color-matched metal handle you can swap out for midcentury-inspired oak for an extra $95.