Primark brings forward home deliveries plan by two years after profits slide

Retailer acquires robot-assisted warehouse and intends to have UK service up and running before end of 2027

Primark is to begin making home deliveries by the end of next year as it aims to win new shoppers after a slide in profits.

George Weston, the boss of the cut-price fashion chain’s owner Associated British Foods (ABF), said it had brought forward the launch of Primark’s home delivery plans by about two years.

The company was able to speed up the process by snapping up a robot-assisted warehouse in Sheffield from Debenhams, the owner of Boohoo, PrettyLittle Thing and Karen Millen.