I Spent 30 Minutes With Apple’s CEO. Now I Know Why John Ternus Got the Job

The brief ceremony introducing the new Macbook Pro this week was as low-key as the presenter, Apple’s new CEO John Ternus. He stepped onto the low stage at a Los Angeles event space with zero fanfare, said hi, and queued up a video showing the first touchscreen Mac. Then he released the modest crowd of journalists and creators to get hands-on with the new laptop and roam between eye-popping demos of music producers, filmmakers, photographers, and fashion designers using the laptop. Ternus, who at 51 is on the younger side of Apple’s top management, has been CEO for less than two months. But this launch and a series of other recent announcements have made one thing clear.