Early Black Friday Deals 2026

The Reviews team at WIRED tracks prices on our favorite gadgets year-round, and we only highlight deals on devices we have tested that we’d be comfortable recommending to friends and family. Some of these picks may be cheaper for Black Friday, but these are the discounts that have caught our eye so far.

The best trackers for anyone with an iPhone; you can use them to keep tabs on your keys, luggage, bike, or whatever else you worry might go missing. Each AirTag location is marked clearly in the Find My app. The battery should last you a year, and we have a guide on how to replace your AirTag battery. Just please don’t use them to track people. This is the lowest price we have seen on the single tag, but it drops this low pretty frequently.

For Apple fans with an iPhone or MacBook, the Apple AirPods Max 2 are the best over-ear headphones. They offer great sound quality, effective noise cancellation, and good transparency modes. They are usually a little too pricey for our tastes compared to Sony and Bose options, but at $100 off, they look more tempting. Before you pull the trigger, they will likely drop by at least another $30 for Black Friday.

If you want to pair wireless earbuds with your iPhone and enjoy a seamless, feature-rich experience, you should snag the AirPods Pro 3. They are comfy, boast top-notch active noise cancellation, and can even translate some languages in real time. That said, they are at this price often enough that I hesitate to call it a great deal, and they will likely drop by another $20 for Black Friday.