Does opting out of TV tracking work?

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A new study from Northeastern University shows that while most TV operating systems respect ACR opt-outs, not all do.

The fact our TVs are gathering our information isn’t new, but what and how they’re tracking — and if we can stop it — is hard to figure out. Researchers at Northeastern University monitored 12 TVs from 10 manufacturers to test whether opting out of automatic content recognition (ACR) actually works.