‘We were quite surprised’: Finland’s embassy goes viral with staff training day post on Instagram

After a promotion for a ‘Finnish Dinner Date’ went ‘a bit viral’, the Canberra envoy’s next post became an unlikely social media hit

The embassy of Finland in Canberra was temporarily closed on Tuesday, 10 November.

Millions of people across the world were, it turns out, quite upset by this.

A day later, with the flourish of a ribbon-cutting ceremony, the embassy reopened its doors – having garnered many millions of views on its videos, spurred memes seen by millions more and social media attention across the globe, all unexpectedly from an innocuous Instagram post about a staff training day.