Toyota’s Scion is back, starting with an American-made, 25-mph kei truck

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Toyota is reviving the Scion badge as an experimental mobility incubator—starting with an Indiana-built, 25-mph kei truck engineered for American fleets.

Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, “Scion by Toyota” is being positioned as an experimental mobility incubator — and its first vehicle is an authentic Japanese-style kei truck built in Indiana.