Toblerone owner sues British vegan chocolate brand over chunky shape

Catherine’s Originals denies Mondelēz claims in London high court of ‘passing off’ and trademark infringement

The owner of Toblerone is taking legal action against a tiny British vegan chocolate brand which it claims has been copying the Swiss chocolate bar’s famous chunky shape.

Mondelēz has filed papers at the high court in London accusing Catherine’s Original’s of “passing off” and trademark infringement with its O’bar – a length of chocolate divided into segments each with a rounded semi-oval hump.

The 200g bars cost £9.20 for a milk or plain variety, and as much as £10.55 for more exotic flavours such as pumpkin spice or cinnamon swirl. A standard milk chocolate Toblerone can be bought for £2.50.