'The internet's a less whimsical place' - YouTuber Jacksepticeye branches out

McLoughlin got famous playing video games, and these days there's a good chance you'll see - or hear - him in one.

After a role in the 2025 superhero adventure Dispatch, McLoughlin's got a new role in Hitman, the successful "assassination simulator" from Danish studio IO Interactive.

He plays controversial content creator Finn Colton, known as Finnvictus.

Although the fictional character shares McLoughlin's likeness and voice, he says the "manosphere-adjacent influencer" is not based on him.

As the name of the game suggests, players aren't there to collab with him.

He's one of the celebrity "elusive targets" Hitman's developers occasionally place in the game to encourage returning fans.