‘Screams on the level of a Taylor Swift concert’: horny romp Wicker gets the 4DX treatment

Olivia Colman’s steamy romance, where she plays a woman in love with a wicker man, becomes an unlikely pick for the theme park-like cinema experience

Since its introduction in the US in 2014, 4DX, the rollercoaster-ization of the theatrical experience, has primarily been the purview of action movies. And for good reason; the high-speed chases of a Fast and Furious movie, or repetitive battle sequences of an Avatar saga, translate easily to the moving chairs, scent machines and wind/water sprayers of the format, which more closely resembles an amusement park ride than cinema.

As a longtime fan of plane turbulence-style seat movement, I thought the immersive pleasures of 4DX – the second most-popular of so-called large premium formats in the US, behind Imax – reached its zenith in the summer…