Reddit wants to guide your next purchase

Product reviews pages include a list of comments where the item is discussed, pros and cons, and an overall sentiment rating (positive, mixed, negative, etc.). Conversations can be sorted by certain attributes — filtering for comments that discuss the noise cancellation feature of headphones, for example — allowing shoppers to drill down precisely what they’re looking for. Users can also view curated category-level pages to find similar items frequently reviewed on Reddit, filtering for price and other attributes. Some item pages will include links to retailers where items can be purchased. (Reddit says it won’t get a cut of sales from these links, and merchants can’t pay to be included in the reviews hub..)