‘Never big enough’: inside the booming penis enlargement industry

In a revealing documentary, a looksmaxxing-influenced world where ‘your social capital is tied to your appearance’ has led to more men wanting more

Man’s obsession with his member is a tale as old as time, writ large in sky-scraping edifices, in allusions that flatter (big dick energy) or offend (prick), in the countless artifacts across the ages that venerate male potency – a porn star’s description of Donald Trump’s “toadstool” penis. But it’s the booming intimate wellness industry – AKA the rash (ahem) of fillers, therapies and cosmetic procedures that have come into vogue since the little blue pill rocked the market – that most intrigued Daniel Lombroso, the esteemed documentarian who made his name at the Atlantic and the New Yorker dissecting male fragility.