KFC’s arrival at Italian ski slopes angers food and mountain purists

Fast-food outlets at two prestigious Dolomites resorts are Italy’s first, with legal action threatened

Skiers on the slopes of two of Italy’s most prestigious resorts will be able to dine from buckets of fried chicken between runs this winter as the US fast-food chain KFC prepares to open outlets, infuriating mountain and food purists while prompting a prominent businessman to threaten legal action.

KFC will open its first high-altitude restaurants on the slopes of Cortina d’Ampezzo and Madonna di Campiglio, in the Dolomites, on 5 December, an initiative the company said was aimed at “surprising people” and “reaching places” where nobody would expect to find it.