Kellogg's admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change

Kellogg's has told the BBC the "snap, crackle and pop" sound made by its Rice Krispies may be noticeably quieter after an uproar over the cereal giant's recipe change.

Rice Krispies and Coco Pops are no longer being made with whole rice grains, with the tiny toasted puffs being made using corn flour and rice flour instead.

A Kellogg's spokesperson said retaining the iconic sound had been a "huge focus" when designing the new recipe, but that customers "might notice that the sound may be quieter and not as instant as before".

The firm was responding to complaints online that the taste of the breakfast staples had changed, with some fans adding they missed the "pop" sound.