Jensen Huang Hired a PR Firm Known for Handling Sex Scandals Last Year

Risa Heller, the firm’s founder, has built a reputation as a fixer for powerful men facing allegations of sexual misconduct and other personal controversies, according to a 2023 New York Magazine profile. Her past clients and people who have sought her advice include former congressman Anthony Weiner, chef Mario Batali, and writer Jeffrey Toobin. Heller also handles corporate communications and issues unrelated to personal controversies for its clients.

Heller’s public relations consultants were initially believed to be hired for matters related to Huang’s personal life, including his family’s philanthropic endeavors, according to people familiar with the arrangement. The firm frequently communicated with Huang and his daughter Madison, a product marketing director at Nvidia who has become an increasingly prominent figure within the company, sources tell WIRED.