Disney and Adobe are building generative AI tools together

The Walt Disney Company has teamed up with Adobe to develop proprietary “artist-led” generative AI models to support Disney’s production pipeline. The multiyear partnership was announced today at Adobe’s MAX conference, and it will see Adobe providing Disney with early access to its latest technologies for everything from Disney’s theme parks and cruise line to ESPN content. Disney and Adobe will also collaborate “to explore emerging technologies, including responsibly developed AI,” according to Adobe’s press release:

> With Adobe Firefly Foundry, Disney will work directly with Adobe on generative AI models tailored to Disney’s properties that are human-centered and artist-led.