Dazn secures exclusive deal on global streaming rights for 2029 Club World Cup

Dazn has secured an exclusive option for global streaming rights for the next men’s Club World Cup in 2029 in a development that deepens its partnership with Fifa.

The Saudi Arabia-backed streaming company came to Fifa’s aid before the inaugural 32-team Club World Cup in the United States last year by agreeing to pay $1bn for global rights for the tournament after many linear broadcasters and other streamers had declined to bid.

Apple TV had held talks with Fifa over a global streaming deal for 2025, but withdrew owing to a disagreement over valuation, and Fifa’s subsequent attempt to sell the rights on a regional basis foundered.